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Universal Analytics is universally awesome!
Last October Google announced their next evolution in what is now known as Google Analytics. Google is currently in beta for a product they are calling Universal Analytics. The name chosen for this...
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Problem\Solution: Tracking non-websites with web analytics
I’d like to introduce a new post style series to you that I think might be helpful. In this ongoing Problem\Solution series I plan on posing a question in which I did not know the answer. After...
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Data Visualization, Less is More
As stated previously, I’m a big fan of focusing on the persuasive aspects of your presentations and reports. After all, the power of data is to trigger an improvement or optimization to the benefit of...
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Problem/Solution: Site search without a query string
Today’s problem/solution asks the question how do you use Google Analytics’ site search reports when there is now query string pattern in the url? First off you need administrator level access for...
View ArticleUse Tag Management to streamline your tracking
We marketers need to move at the speed of the internet. That pace is getting faster and faster every day. Unfortunately the larger and more robust your website is, the more difficult it can be to work...
View ArticleWeb Analytics Checkup: What to look for
I generally have a hard time explaining what I do to people outside my business circles. Many family and friends know I do “computer stuff.” When I finally make it click for them using simple terms....
View ArticleA Month Later: Google Flu Update
A month ago I blogged about Google Flu Trends measurements of flu-related search terms and how it related to official data from the Center for Disease Control and Prevention. As it turns out, flu cases...
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Open Sans, possibly the most popular font you don’t know about.
If you’ve never heard of it, the Google Font directory is an online repository of free, open-source fonts that have been web optimized and ready for your use. There are hundreds of them from Display...
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Linking Google Webmaster Tools to Google Analytics
When browsing through your Google Analytics account, you might have noticed that the Search Engine Optimization Queries report under Traffic Sources does not show any data: To obtain additional search...
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The CIO and CMO Imperative: Collaboration
Because technology is now a key tool that enables marketing, the CMO – CIO worlds have collided, requiring enhancements to collaboration not only among those two groups, but also across the...
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Adobe Summit: Building a Global Digital Marketing Platform
This session had a nice abstract that set some high expectations for a case study. Creating a dynamic platform to support global digital marketing programs? PwC and USG developed a strategic plan and...
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For Enlightened CIOs, the “I” Stands for Insight
Who’s the most important marketing person at your company? Your CMO? Someone on her team? Maybe your CEO? What about your CIO? While your Chief Information Officer isn’t likely to craft your next...
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Bing Webmaster Tools: 5 Steps to Verify Your Website
1. Visit http://www.bing.com/toolbox/webmaster/ If you have a Microsoft account, sign in. If not, create an account. 2. Once you log in, you will see the Bing Webmaster home page called “My Sites”....
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